Our Story
About DirectBloom
A Smarter, Simpler Way to Buy Flowers
DirectBloom was created with a clear purpose: make buying flowers easier, more transparent, and more affordable for the people who rely on them every day.
Our team has spent decades working within the floral supply chain and saw firsthand how complicated, inconsistent, and costly sourcing could be — especially for florists, studios, and event professionals who need clarity and control.
We believed there was a better way: buying closer to the source, with transparent FOB Miami pricing, verified farms, and fewer unnecessary markups built into the process.
We did not set out to reinvent floristry. We set out to give experienced buyers a more direct, honest, and reliable way to source flowers — with one platform, one relationship, and a clear process from order to dock.
Rooted in Experience
Our team brings decades of hands-on experience across growing, importing, logistics, and floral buying.
DirectBloom is backed by the infrastructure and industry expertise of Kennicott Brothers, giving us the scale, sourcing power, and operational knowledge needed to deliver reliable products without unnecessary complexity.
We understand the realities of sourcing, the pressure of managing budgets, and the importance of receiving fresh, dependable product when you need it most.
DirectBloom was built from practical industry knowledge and designed to solve real-world floral sourcing challenges in a simple, modern way.
What DirectBloom Offers
Trusted Quality
We partner with respected farms and suppliers who share our commitment to freshness and reliability. Every stem moves through a carefully managed cold chain designed to protect quality from farm to delivery.
Transparent Pricing
No hidden margins. No confusing layers. DirectBloom provides clear, consistent pricing so customers can plan confidently and protect profitability.
Flexible Ordering
Buy by the box in the quantities you need. Order online anytime from any device. DirectBloom is designed for florists, studios, and event professionals who want flexibility without unnecessary steps.
Smart Logistics
Choose the shipping method that fits your schedule and budget, including FedEx, Air Cargo, and regional logistics partners in select markets.
Our Mission
Built for the Way Florists Actually Work
To give florists and event professionals a modern, transparent, and reliable way to source flowers — one that respects their craft, their costs, and their time.
DirectBloom is a simpler approach built on real industry experience: a platform designed to work the way florists and planners actually work.
We are committed to keeping quality high, pricing clear, and the buying process straightforward.
Welcome to DirectBloom — where trusted roots meet a modern way to buy flowers.
Questions?
Have questions about how DirectBloom fits your operation? Talk through how DirectBloom can support your sourcing model.
The Future of Floral Sourcing
Deep Roots | Global Reach
Trusted
Farm-fresh blooms backed by history of integrity and reliability.
Empowered
Giving florists the convenience, flexibility, and value they need to thrive.
Progressive
Driving efficiency while evolving to meet the industry's next challenge.